Launching a new Capital Equipment is certainly an expensive affair. Typically, the big bucket costs include that of shipping the Equipment to the location of the conference or trade fair. Further, the costs of insurance and that of repairing a machine before shipping it to the next location are also quite significant. Among the many challenges that your Marketing Managers usually face, a notable one is that of ensuring a good return on investment from the product launch events.
NexRea has developed an Augmented Reality app that promises an easier, cheaper and dare we say a better way to showcase your Equipment and its features and complexity without it actually being present or if present, remaining unpacked! With an Augmented version of your Equipment, you can be rest assured that you improve your chances of customer acquisition, accessibility, satisfaction and retention at a fraction of a “traditional” product launch cost.